Ashes & Steel Studio in Asheville, North Carolina Joins Sustainability Initiative to Keep the Planet More Beautiful!

ASHES & STEEL STUDIO, 347 Depot Street, Asheville, North Carolina, proudly announces a partnership with Green Circle Salons, the world’s first sustainable salon solution to keep people and the planet beautiful. As a newly-

Starting in July 2019, Green Circle Salons began collecting all hair clippings, extensions, excess color, developer, papers, plastics, foils, aerosol cans and color tubes from Ashes & Steel Studio, and effectively decreased the salon’s total waste by 85-95%. As customers continue to take increasing interest in the ethical and environmental impacts of their purchasing power, Ashes & Steel Studio wants to give customers a more responsible and greener choice when it comes to looking and feeling beautiful.

“We are thrilled to join forces with Green Circle Salons to take a positive stand for our planet, reduce our ecological footprint, and help make our industry more sustainable,” notes Gary Topple, Ashes & Steel Studio co-owner with Alejandro Jimenez. “Through this partnership, we will be redirecting what was once considered garbage out of our waters, streams and landfills to be repurposed into innovative green solutions.”

On a daily basis, over 421,206 lbs. of waste are being tossed out by hair salons across North America — from 63,180 lbs. of hair clippings, 42,122 lbs. of hair color, 109,512 lbs. of foil and color tubes, to 206, 392 lbs. of waste paper, salon bottles and plastic items.The Green Circle Salons initiative provides a solution to transform beauty waste into a desirable commodity through award-winning platform built by the industry and for the industry.This program allows salons to repurpose and recover up to 95% of the resources that were once considered waste including materials such as hair, hair color, foils, color tubes, aerosol cans, paper and plastics.